"HONEST MISTAKE = MARKETING STRATEGY!"
Tila "dinogshow" na lamang ng Jose Rizal University (JRU) ang nag-viral na Facebook post kamakailan kung saan isang netizen na incoming first year student daw ang nag-inquire sa kanila patungkol sa enrolment sa pamamagitan ng kanilang official Facebook page, subalit ang naging tugon sa kaniya ay recipe ng paggawa ng binangkal.
Agad namang humingi ng paumanhin ang nabanggit na paaralan kaugnay sa isyu subalit idinaan pa rin sa "satire."
"We have been informed of a message sent to a prospective student inquiring about enrollment, where a Binangkal recipe was unintentionally shared," anila.
French fries outlet, nilansihan franchisee matapos umanong maghain ng business proposal?
"While we take all inquiries seriously, we acknowledge this flavorful detour. We sincerely apologize for the confusion and hope the recipe was, at the very least, helpful."
"To that one student who got a Binangkal recipe instead of enrollment steps, might we interest you in Hospitality Management?"
"Rest assured, the concerned team has been advised to respond with enrollment steps, not snack suggestions," aliw na pahayag nila.
Miyerkules, Hulyo 2, naglabas ulit sila ng "official statement" kung saan may kalakip naman itong hopia recipe.
"In response to the recent viral post that gained unexpected public attention, the University wishes to formally acknowledge the engagement and humor it has brought to our community and beyond. While our primary commitment remains to academic excellence and student service, we recognize moments like these that bring shared joy (and cravings)."
"With that, here is the HIGHLY REQUESTED hopia recipe," anila.
Pagkatapos, sa dulo ay hinikayat na nila ang publiko na mag-enrol na sa kanila.
"You’ve reached the end of the recipe. Now it’s time to start your Rizalian journey. Our OPEN ENROLLMENT IS ONGOING! Register here: jrc.edu.ph/jruapplicant or send us a message. We promise, no recipes will be responded to!" anila.
Mukhang epektibo naman ito dahil habang isinusulat ang artikulong ito, humamig na ito ng 17k laugh reactions, 1.3k shares, at 248 comments.
Pinuri naman ng mga netizen ang nasa likod ng post.
"Highly Outstanding People In Action - HOPIA"
"Now this is a school serving people in 2025! Ya’ll continue being great in both academe and wit."
"Bigyan ng salary raise nakaisip nito hahaha, cool! Naging marketing strategy tuloy haha."
"That's why I love my Alma Mater. People are not boring..."
"Galing ng PR, bawing bawi na, may mataas pang engagement."
"turn your honest mistake into ultimate marketing strategy. I LOVE IT"
"Well done JRU for owning up and seeing the light side of things. You might have just thrown down the gauntlet to other universities to publish their own Filipino snack recipes."
