Ni NITZ MIRALLES

PANALO sa netizens o viewers ang ipinost ni Kris Aquino sa Instagram (IG) na video clip ng bagong TVC ng Ariel. Ito ‘yung TVC shoot na kinunan ng three days habang may sakit siya, pero tuloy pa rin ang shoot.

As of yesterday morning o wala pang 24 hours simulang i-post, may 244,345 likes and views na ang TVC at nakita namin ang pangalan ni Iza Calzado sa mga nag-like. Maganda ang concept ng TVC about women empowerment at nabasa namin na advocacy material ito for National Women’s Month.

“@proctergamble gave #Ariel, their agency (Saatchi & Saatchi), Direk @sidmaderazo & me the liberty to execute this women empowerment advocacy material for National Women’s Month. This is an exceptionally proud day for a girl who was raised by a strong woman who broke through so many barriers with courage & dignity... And my mom never stopped believing in her daughter, and it is an even prouder moment now for a mom who day by day gives it all to not just financially provide for her sons, but tries her very best to raise respectful & responsible young men. On a production side note, this was shot by a woman cinematographer plus our AD & the agency’s team leader were also women. THANK YOU #ARIEL! #ahonpinay.”

What makes the spiel more convincing and heartwarming ay dahil may input si Kris, as in nabalitaan namin na siya ang naging katulong ng copywriter sa pagsusulat, kaya ramdam na galing sa puso.

Kapag pinakinggan ang spiel ng TVC, parang alam na kung anong parte ang galing kay Kris.