MAY bagong ipinagmamalaki ang Caltex.
Sa pakikipagtambalan sa National Geographic, naitala ng Caltex, itinataguyod ng Chevron Philippines Inc. (CPI), ang bagong Guinness World Records at World Record-Breaking Fuel.
“Caltex partnered with Guinness World Records and set a timing of 6 minutes 52.692 seconds with Natasha (Chang) achieving the coveted title the fastest ascent of Doi Chang Mountain Road by using a 28-year old car,” pahayag ni Brian Fisher, Caltex Brand Manager.
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“With the world record powered by Caltex with Techron®, our campaign encourages drivers to fuel up the same fuel that set a world record and experience its power in their everyday drive,” aniya.
Sa tagumpay, napatunayan ng Caltex na ang pagkakaroon ng world-class fuel ay sapat na para sa isang kasaysayan.
Ang dalawang serye ng National Geographic’s Record Rides ay tinampukan nina Pinoy radio DJ/actor KC Montero at Jamaican-Chinese professional rally race car driver, Natasha Chang.
Gamit nila sa pag-akyat sa Doi Chang Mountain Road – pangalawang pinakataas na bundok sa Malaysia ang lumang sasakyan na kinargahan ng Caltex with Techron® fuel.
“As a leading visual storyteller, National Geographic’s programming pillars of exploration, education and science resonate well with the Caltex brand. Hence, we are proud to partner with the channel to create Record Rides for our viewers and motorists in Asia.”
“This show will demonstrate how Caltex with Techron® fuels can power an engine towards achieving an extraordinary journey,” sambit ni Fisher.
Ang dating record sa naturang aspeto sa Guinness World Record ay 63 taon nang huling naitala.
“Caltex with Techron® is specially formulated to clean and protect engines. The GUINNESS WORLD RECORDS® title achievement helps demonstrate how a clean engine powered by Techron® can function at its most optimum, which includes delivering maximum power to your wheels. This is the same fuel that our customers can experience at their neighbourhood Caltex stations to power their everyday drive,” pahayag ni Greg Engeler, Product Engineering Manager ng Caltex.
Sa isinagawang media launching nitong Miyerkules sa Blue Leaf Philippines, ipinakilala rin ng Caltex Philippines ang bagong brand ambassador sa katauhan ni actor/sportsman Dingdong Dantes, founding chairman ng YesPinoy Foundation.
“Dingdong Dantes’ roster of achievements is a testament to his determination to keep on taking new challenges whether in acting, in business or his personal life, each time beating his personal best,” sambit ni Louie Zhang, CPI Country Chairman.
“Aside from this, he is also the perfect embodiment of the Caltex’s tagline and philosophy of “Enjoy the Journey”. He represents the brand’s personality of being positive, friendly, genuine and he encourages people to enjoy the journey of whatever they are doing and wherever they are going.”
