IPINAHAYAG ng Holcim Philippines, Inc., ang pakikipagtambalan kay mixed martial arts organization ONE Championship Brandon "The Truth" Vera para maitampok ang pagkakaroon ng dekalidad at matatag na produkto na siyang pamana sa sambayanan.
Sa temang “Built to Excel,” maihahalintulad sa pinagdaanang sakripisyo at hamon sa buhay ni Vera ang landas na tinahak ng Holcim Philippines upang makamit ang tagumpay at taguriang nangungunang building solutions provider sa bansa.
Nakamit ni Vera ang inaugural ONE Heavyweight World Championship noong December 2015 at nanatiling top MMA fighter sa kasalukuyan. Sa nakalipas na 20 taong career sa MMA, nakaharap ni Vera ang pinakamahuhusay na fighters sa mundo.
“We are excited to work with ONE Championship and Brandon. Aside from tapping into their growing fan base which aligns with our own customers, we decided to continue this partnership due to shared values with them. Our Holcim Excel brand is set to reach its 20th year in 2021. During this period, billions of bags of this product have been used by our partners to build important structures all over the country. It’s a testament to the trust it has built in delivering excellent performance. We believe that Brandon embodies what Holcim Excel means to our partners and thrilled to have him for this campaign,” pahayag ni Holcim Philippines President and CEO John Stull:
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“Many thanks to Holcim for trusting me to be the face of their brand. I am honoured to have been chosen by a company who is known in its industry for products that stand out for their excellent performance, strength, and durability,” sambit ni Vera.
“There are many similarities between our brands. Holcim products possess qualities you find in our fighters and champions – particularly Brandon – such as strength, resilience, fortitude, speed and versatility. It really is a perfect match, and we are very excited with moving this campaign forward,” pahayag ni ONE Championship Country Manager Chris Aguilar:
