MAGBABALIK na ang maalamat na Crispa Redmanizers.
Ipinahayag ni Allessandro Lorenzo “Enzo” Floro Herbosa, pangatlong anak ni Dra. Valerie Floro Herbosa, bunsong anak ng namayapang Redmanizers owner Danny Floro, na bubuhayin ng pamilya ang pangunahing produktong Crispa t-shirt.
At kung walang pagbabago sa plano, sisimulan ding itaguyod muli ang maalamat na koponan sa basketball.
“Yeah, why not?” pahayag ni Herbosa. “We realize naman that the Crispa t-shirt became famous because of our basketball team.”
'Pikon daw?' UAAP fan na nag-dirty finger, agaw-eksena sa San Juan Arena!
“For a start, though, let us – my brothers Angelo, Valerio and Regino, our cousins and friends -- first reintroduce the CRISPA brand in the market, as a quality t-shirt brand proudly made in the Philippines,” sambit ni Enzo. “Yung basketball team, susunod na.”
Pormal na ilulunsad ang Crispa t-shirt revival ngayon via virtual conference na pangungunahan ni Dra. Valerie.
“Behind the two-time PBA Grand Slam winning team, the CRISPA Redmanizers, was the CRISPA t-shirt. Actually, a fun fact is that the team got its name from the “Redmanized” process, which made the shirts resilient to shrinking,“ aniya.
“In short, the shirts were “shrunk-to-fit”, as label tags on the shirt would suggest. To this day, we still use our CRISPA shirts, some of which are decades old. This is a true testament to the quality of material put into a CRISPA t-shirt.
“The brand still remains popular in the older generation. However, the challenge is the awareness of the CRISPA brand in my generation. The t-shirt still stays true to 100% pure cotton, just like the CRISPA 400 shirts of the past,” ayon kay Enzo.
Eddie Alinea
