PANGALAN pa lang niya ang naririnig, kinikilig na ang mga tagahanga niya.
Box-office records, certified music hits, iba’t ibang endorserments at siya si “Papa P,” ang dream boy ng halos lahat na yata ng kababaihan -- single man ito o certified mommies.
“I’ve learnt to not take my work home. Iniiwan ko sa set. Pagkatapos magtrabaho, uuwi ako sa bahay. Wala akong stress. Hindi ko ini-stress ang sarili ko.”
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Kaya kapag nasa bahay, makikita ang Piolo na mas gusto ang easy life at ang nakasanayan nang lasa ng comfort food niya tulad ng corned beef.
Sey nga niya, “‘Pag nasa bahay lang ako, comfort food ko ‘to. ‘Yung nailuluto ko. Gisa-gisa, konting sibuyas.”
A certified foodie, hindi takot si Piolo na sumubok ng bago at puwedeng mas magustuhan lalo na ng panlasa niya. Kaya malaking blessing sa kanya na maging ambassador ng Highlands Gold Corned Beef with angus beef. Katulad din ng maraming batang misis ngayon at nanay na lumipat na mula sa lumang brand ng kanilang corned beef sa Highlands Gold Corned Beef, gayundin nga ang actor/singer/producer.
“I’m happy when I tasted it. It is so good!” kuwento ni Piolo. “It is something familiar yet new. And what I like best is that it’s not only made from 100% pure beef, it is also made with angus beef.”
“This is the only corned beef with angus beef. I love its natural and superior beef taste! Hindi malitid ang Highlands Gold Corned Beef at hindi matabang. This is definitely my kind of comfort food.”
Sabi pa ni Piolo, “Walang bawal sa akin. I can eat anything. Malakas akong kumain, sobra. Kaya malakas akong mag-workout. Ayokong i-deprive ang sarili ko. For me, eating is a reward.”
Binigyang-diin niya na pagdating sa ilang bagay at mga pagkaing pinipili niya, sinisigurado niyang may value.
“Food intake and the kind of life that I live, it resonates with the brand of Highlands Gold because it gives the premium taste of corned beef.
“And it’s something that when you hear it, it’s a reward. So parang for me, I treat myself as a reward. Something that is precious,” saad niya.
“It’s the same thing with Highlands Gold. Talagang they made sure that what they’re offering to the public is a premium brand and something that people will enjoy.”
Bilang endorser, maraming beses nang napatunayan ni Piolo kung gaano siya ka-effective.
“Based on social media, people see what you eat, what you do. I try as much as possible not to hard sell and let the product speak for itself. Kasi when I believe in a product, I’d like the people to see it, try it. With Highlands Gold Corned Beef with Angus Beef, I’m very proud of it.”
Naniniwala rin siya na bilang celebrity at endorser ay may responsibilidad siya sa publiko, lalo na ngayong panahon ng social media na halos bawat galaw at kilos ay bukas sa lahat. Kaya, what you see is what you get.
“People nowadays like it raw, like it real,”saad niya. Aniya, “Me as a host, a singer, an actor. It’s different characters.”
“But what you put out there, it’s you, yourself. It’s private but it’s personal. I wanted to share my life. I want people to identify with me.”
