MAGLULUNSAD ang Mattel ng tatlong Barbie fashion collections.
Ang toy manufacturer ay nakikipagtulungan sa US labels na Lord & Taylor, Wildfox at Forever 21, upang i-recreate ang wardrobe ng iconic doll mula Fifties, Eighties at Nineties, para sa kanilang ready-to-wear collections.
Sabi ng senior vice president at manager ng Mattel na si Jessica Dunne sa WWD: ‘’I think what people pay attention to is Barbie the toy, and what we’re trying to focus on is that Barbie is a brand much bigger than an 11-inch fashion doll.
‘’We have fans of Barbie of all ages, and many girls that once played with them have grown up.
Empleyadong lasing, patay matapos sapakin ng ginising na katrabaho
‘’We really wanted to make sure that we put together consumer approaches that reached all ages.’’
Ang collection para sa Forever 21 – binubuo ng 90s-inspired sportswear, sleepwear, outerwear, cosmetics at accessories – ay magiging available na sa mga tindahan at sa online simula September 5, at ipagbibili sa halagang $3.90 at $24.90.
Ang Lord and Taylor’s sleepwear-based range ay magiging available mula Setyembre 14 at magkakahalaga ng $32 hanggang $46.
Ang Wildfox range ng 80s-inspired designs ang huling ilalabas sa market sa November 15 at magiging available sa high-end retailers na Saks Fifth Avenue, Planet Blue, Revolve Clothing, Fred Segal, Bloomingdales and Nordstrom, magkakahalaga ng $37.50 hanggang $183.- Bang
