MAGLULUNSAD ang Mattel ng tatlong Barbie fashion collections.
Ang toy manufacturer ay nakikipagtulungan sa US labels na Lord & Taylor, Wildfox at Forever 21, upang i-recreate ang wardrobe ng iconic doll mula Fifties, Eighties at Nineties, para sa kanilang ready-to-wear collections.
Sabi ng senior vice president at manager ng Mattel na si Jessica Dunne sa WWD: ‘’I think what people pay attention to is Barbie the toy, and what we’re trying to focus on is that Barbie is a brand much bigger than an 11-inch fashion doll.
‘’We have fans of Barbie of all ages, and many girls that once played with them have grown up.
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‘’We really wanted to make sure that we put together consumer approaches that reached all ages.’’
Ang collection para sa Forever 21 – binubuo ng 90s-inspired sportswear, sleepwear, outerwear, cosmetics at accessories – ay magiging available na sa mga tindahan at sa online simula September 5, at ipagbibili sa halagang $3.90 at $24.90.
Ang Lord and Taylor’s sleepwear-based range ay magiging available mula Setyembre 14 at magkakahalaga ng $32 hanggang $46.
Ang Wildfox range ng 80s-inspired designs ang huling ilalabas sa market sa November 15 at magiging available sa high-end retailers na Saks Fifth Avenue, Planet Blue, Revolve Clothing, Fred Segal, Bloomingdales and Nordstrom, magkakahalaga ng $37.50 hanggang $183.- Bang
